"In The Hidden Brain, one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving, from suicide bombers to presidential elections. The Hidden Brain is a smart and engaging exploration of the science behind the headlines—and of the little man behind the screen. Don't miss it."—Daniel Gilbert, author of Stumbling on Happiness
"Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." —Sudhir Venkatesh, author of Gang Leader for a Day: A Rogue Sociologist Takes to the Streets
