In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.
Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help students whether their background is in visual design, interaction design, programming, or anything else. Weinschenk will help readers improve the many design choices they make every single day – from choosing fonts and chunking information to motivating people and guiding them towards purchase.
Apply psychology and behavioral science to web, UX, and graphic design
Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
Here are some of the questions this book will answer:
- What grabs and holds attention?
- What makes memories stick?
- What motivates people?
- How does listening to music make people feel?
- How do you engineer a decision?
- What line length for text is best?
- Are some fonts better than others?
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.
"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"
—Lynne Cooke, Clinical Assistant Professor at Arizona State University
