Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself Spiral-Bound | 2021-02-16
Jessica Zweig
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
Authenticity is the heart of any powerful brand. That's not news--authenticity has become the "it word" in marketing--but why do so many people find it so hard to put it into practice? Jessica Zweig has emerged as one of the few branding gurus who really gets authenticity: how to find it in yourself, how to show it to others, and most importantly, how to live it.
In Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity. "In these pages, you're going to learn why the most authentic people are also the most magnetic," she says. "You can and will become one of those people, too. Because actually, you already are. I'm just going to teach you how to uncover it step by step."
The internet is the most powerful tool for connection in history--but if you have a business, a mission, or a dream, you have to be able to cut through the noise. "This book is about more than making money or getting your 15 minutes of fame," Zweig says. "This is for people who want to build a legacy by connecting with others, changing lives, and moving the world forward."
"If I could bottle up the magic it takes to get from where you are to where you want to be, this book would be it. It's not a self-help book; it's a story about becoming your you. It'll strip away your ego and conspire with your inner voice to get you doing what you always knew you should. Be ready for change." --Ladi Greenstreet, head of European investments, Accenture Ventures
"Our power exists not in our doing, but in our being. Jessica takes us on an expert journey to discover our Truth, our real 'personal brand,' and gives us the permission to simply be who we were born to be." --Shaman Durek
"If your goal is to have your dream business and life, Jessica is going to let you in on some of the biggest secrets to creating this for yourself. All the strategy and knowledge in the world is not what people are buying into--people want a relationship and buy into the realest version of you. The more real you show up, the more of a magnet for all your desires you become. This book teaches you what being 'real' means for you, how to accept and move past your mistakes quickly, and how to create powerful networks and die-hard audiences by being human AF." --Lori Harder, bestselling author, Forbes top-rated podcast host, founder of Lite Pink
"Be is an incredible book to remind you to tap into your fullest expression and blossom into the butterfly that you are." --Sahara Rose, bestselling author and podcast host
"Jessica has a divine talent for distilling complex competencies into useful and purposeful plans. Be is no exception. It's chock-full of strategies for building a comprehensive and intentional personal brand that will take you so much further in life than you had ever planned. This book is a fantastic resource for anyone trying to get a grasp on who they are and how they show up in the world." --Dannie Lynn Fountain, Google
"Jessica's blunt and bold approach to business is Be-yond inspiring. Letting go of the ledge and taking the leap to do what you love in life is a challenge made easier by reading this badass book." --Alison Victoria, HGTV
"Be is a wonderful book to guide you on an enjoyable path to realizing your dreams while saving countless headaches along the way. I love Jessica Zweig's refreshing approach to business and life. She has reminded me to be myself and remember that is enough to reach my wildest dreams. If you want to help people and feel good in the process, Be is the book for you." --Tara Stiles,
founder of Strala Yoga and bestselling author
"Jessica has written a self-empowerment manifesto for emerging leaders. If you want to build your personal brand, this book is a must. And if you want to stay current and relevant through self-development and creating a framework for a bright future, this book will be transformational." --Tony Hunter, CEO of McClatchy Company and founder, TWH Enterprises