Return to outlets that have covered our other painting/drawing books including Mollie Makes, PaperCrafter, and CraftsBeautiful magazine
Outreach to crafting/hobbies, DIY & arts, and lifestyle editors across print, online, and podcast outlets
Social media campaigns, owned and paid, targeting people interested in crafting, drawing, DIY and design, and outdoors and nature
Leverage the author’s audience from her Instagram account, Lines and Mountains, which has over 15k followers across platforms
Influencer campaigns targeting micro influencers specializing in crafting, drawing, and nature
Create video tutorials, downloadables, and other bonus materials for preorder promotions and partner use
Create promotion materials that the author can include with her Etsy orders